What is goro's? The legendary Japanese-born Indian jewelry from Harajuku.

"goro’s" was founded in the 1950s by Goro Takahashi, who bore the Native American name "Yellow Eagle." Starting from a small shop in Harajuku, this brand became the pioneer of Japanese Indian jewelry and continues to reign as the pinnacle of the craft to this day.

Handcrafted using sterling silver and 18K gold, and incorporating traditional Native American techniques, these items radiate a powerful presence while maintaining exquisite detail. Pieces such as eagles, extra-large feathers, and leather goods boast overwhelming value and rarity among collectors worldwide.

【Why does goro’s continue to captivate people across generations?】 Transcending the definition of a mere fashion brand, goro’s gathers fervor as a form of "culture" in itself. We have unpacked the primary factors that keep fans enthralled for years.

1. Overwhelming value and drama created by unique "store rules" The Harajuku shop enforces strict lotteries and queues for entry, and even upon entering, there is no guarantee you will be able to purchase the items you desire, as they strictly adhere to face-to-face sales. The very process of "visiting repeatedly to obtain a piece" increases the joy of ownership and deepens one’s attachment to the items.

2. The "customization" culture of personal expression The appeal lies in the ability to freely combine feathers, wheels, hooks, chains, and beads to create a one-of-a-kind setup. The "endless charm" of pieces evolving alongside the owner's growth and style tickles the hearts of collectors.

3. A history of being loved by charismatic figures, including Takuya Kimura Since the American casual and "Ura-Harajuku" boom of the 90s, the brand has been cherished by top artists and celebrities, starting with Takuya Kimura. Because these icons at the forefront of culture wear it, goro’s remains an object of universal longing that transcends eras.

Rather than following trends, it is the "custom culture" and unique narrative that allow you to nurture your own "patina" (aging) over time. This is why goro’s continues to be yearned for across generations and eras as a one-of-a-kind culture that goes beyond mere jewelry.　　　　　　　　　

Whether you are someone who wants to "build a lifelong setup with the goro’s you've always dreamed of," someone looking for hard-to-find limited or rare models, or someone who "wants to see what your own goro’s is worth today," please take a look at our online shop.

We offer a rich lineup carefully selected by our expert staff, ranging from popular extra-large feathers to hard-to-obtain rare items and vintage pieces. As a reuse shop, we can fulfill any need, from providing "once-in-a-lifetime" encounters to offering convenient online appraisal services accessible from anywhere in the country.

The fateful piece you have been searching for, or a rediscovery of the value of your current items, might be waiting for you here. Our inventory is updated daily, and some rare models sell out immediately upon arrival, so please check our official online shop for the latest stock status and services. We look forward to serving you.

【The History of goro’s】

Chapter 1: Founder Goro Takahashi and the Birth of the Brand

• 1939: Founder Goro Takahashi is born.

• 1950s: Begins leathercraft as a self-taught hobby and opens a shop in Komagome.

• 1972: Relocates and opens "goro's" along Omotesando in Harajuku, Tokyo (the current location).

• 1976: Receives the Indian name "Yellow Eagle" during a naming ceremony in South Dakota.

Chapter 2: An Icon of Harajuku Culture and Legendary Episodes

• 1980s: Starts full-scale production of silver accessories. Stories such as his habit of riding his motorcycle with his beloved dog "Yuki" and the log bench in front of the shop become fixtures of Harajuku lore. He lives with the Lakota tribe in America to further refine his production techniques.

• 1990s: Blows up in popularity alongside the American casual and Ura-Harajuku booms. Establishes the unique store style of "only allowing a small number of customers in at once" and becomes an absolute presence loved by charismatic figures like Hiroshi Fujiwara and Takuya Kimura.

Chapter 3: Inherited Philosophy and Universal Value

• 2000s: Goro Takahashi devotes himself to production in his atelier, while the shop is handed down to family and staff. His reputation spreads not only domestically but throughout the world.

• 2012: The official visual book "Harajuku goro's Taizen Vol. 1" is published.

• December 13, 2013: Goro Takahashi passes away. (Age 74).

• Present: His will and craftsmanship have been passed down to his disciples. Even today, the Harajuku shop has constant queues, and the brand continues to reign as a legendary institution that boasts some of the highest asset value in the secondary market.